First we have Blendtec which asked customers “will it blend?” in a collection of comedic clips on the popular video sharing site, YouTube. These videos displayed a variety of expensive objects being thrown into blenders to try to see if they would end up either decimated in a blender or safe. Everybody loves witnessing rampant destruction, so it’s pretty clear why these videos quickly became viral. But, most importantly, the viewers did not remain watchers, they actually went out and got the blenders themselves.

You may not know much about Sun Microsystems, but really should give them a chance. Sun Microsystems launched a very popular blog where they allowed both positive and negative feedback to encourage an honest and open conversation. Unlike other corporations which frequently try to censor persons who don’t agree with what the company had done or is doing, Sun Microsystems realized that honesty is the the best thing to do. This greatly improved both customer satisfaction and sales.

Starbucks is huge so I feel that you already know everything that they are about. What you might not have heard, however, is that Starbucks actually created their own social media site that quickly became all the rage. They developed a site that let people give suggestions on how Starbucks could improve as well as letting other clientele choose what ideas they most wanted to see come turn into practice. By doing this, Starbucks created a forum where their customers could have their voices be heard, showing and that even a giant company like Starbucks cared enough by each individual customer to listen to what they had to say. Now, that’s fantastic PR if I’ve ever heard it.

There are those who (mistakenly, in my opinion) believe that social media has not yet blossomed as a marketing tool. These three businesses clearly show that this is not the case. Companies are using social media as part of their communications strategy, with thrilling results. You simply cannot afford to allow this revolution to pass you by. It’s that simple.

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