Bulding A Customer Base Through E-Mail
E-Mail can be a crucial and simple method of maintaining regular contact with your customer base, but it can also hinder your business if you do it wrong, and you might even lose customers. When it’s done right, e-mail can be a very personal method of communication, and enable you to retain your customers much longer than with alternate methods. Anyone who reveals their e-mail address to you is also giving you a degree of trust. If you manipulate or don’t appreciate this trust, you’ll definitely lose your customers.
