Resources For Finding Keywords
In the world of pay per click advertising, the most valuable tools are quality keyword research tools. They are typically quite intuitive, effective, and many are free of charge. Two examples that we will examine are those from Google and Wordtracker.
Referring to the latter, you’ll be impressed with the depth of helpfulness as you utilize it in your research. The easiest way to get it is by typing: https://adwords.google.com/select/KeywordToolExternal. By choosing “Site-Related Keywords” from the main screen, you’ll quickly be able to begin. Almost like magic, Google takes the URL of your main page/sub-page (which you’ll easily enter) and spiders the site’s text, thereby generating a list of keywords as they occur on any given page you’ve provided. While you’ll be impressed by the convenience, there’s a chance that irrelevant words could show up if your web site was poorly written. No matter what, a beginner should consider this an excellent place to start.
Once your results are returned, Google provides a list of valuable information:
1) The relative competition for that keyword
2) a cost recommendation for keyword bidding
3) A recommended cost to bid on that keyword
4) The tendency towards people searching any given keyword
An additional research tool of value, but one which you’ll have to pay for, is Wordtracker; you can find it at www.wordtracker.com. Comparing Google to Wordtracker, you’ll notice that the former provides stats on monthly searches of words on Google, while the latter enumerates daily averages collected from a blend of all primary search engines.
Wordtracker provides a tool called “Wide Search” which will find you some keywords which may not have previously come to mind. For example, let’s use the keyword “cell phones.” Performing a wide search will return expected keywords such as cellphone and cellular, then also provide cell phone manufacturers such as LG, Sanyo, and Nokia. In addition to brand names, accessories will be listed such as a/c adapter and headsets. Wide search is not only an effective tool, but will help you cover all the ground that may be relevant to your campaign.
The power and benefits of Wordtracker is to give you all the possible directions you can take with your keywords. It doesnt give you the costs or how profitable they think the keywords are, but it does show you
1) Wordtracker can tell you what searches were performed over the last 60 days
2) It will also tell you what keyword searchers were done for Metacrawler and Dogpile.
Each of these tools has its own specific purpose, and each has its own strengths. By using them together, it will make your keyword research much more effective and profitable.
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