Comprehend The Technical Need Of Your Website Viewers
How do your customers use the web? It’s a simple question, but a question many small-business owners forget to discuss when working on their website. Frequently, small businesses get focused on their own technology and not the tools of their customers. From iPads and smartphones to oversized monitors and laptops, how do you deliver your message to your customer online today?
Review the Metrics
If you have a website, you should have some type of metrics or analytic application on your website. This is a way of measuring traffic to your website, and a feature offered by some applications is the ability to review browser information. This means reviewing what web browsers and operating systems your customers use and what screen resolution they have set on their monitors. These analytics can help you decide if it’s time to deliver content in different ways.
Mobile Design and layout
When your website is accessed through a mobile device, how does it look? Here are two things to keep in mind when thinking about your website. The first is that image-heavy sites take longer to download on cell phones. The second is that Flash animation can’t be seen on all phones. However, you don’t have to sacrifice these features on your full-size website if that is where most of your customers are coming from, but you may want to ask your web developer to create an alternate style for your mobile audience. There are two approaches that you may want to ask your developer about: creating a style for the mobile web browser; of which there are many, or for the screen size of the mobile audience. The way this works is that your developer can program your website to identify the device’s browser or screen size and return the style for the phone. If you have a number of visitors who access your website from their phones, you should add this feature to your website.
Print Style
Web sites are designed and developed to operate upon some type of visual display-unit, however understanding your viewers loves to print your pages or content articles, you may want to offer this option. This can be a feature numerous on-line magazines such as Entrepreneur use, but this benefit can also be used with academic websites for sharing articles, or even with dining places for showing menus. This is an extra feature; you will have to request a printer-friendly design sheet from the web developer, plus it is not something that will take a long time to code. The feature can be made to be executed when someone hits a print icon on your web page, or whenever your users hit print from inside their web browsers.
User Style
You might want your website to possess a certain feel and look, but think about this: How many different audiences do you have visiting your website? Client friendly business is about showing your web visitors that you understand them and are flexible about their needs. Begin that conversation by giving your audience control over some items in your website. Font styles could be a great starting point. Provide users with a way to increase and decrease the dimensions of your font for making reading content easier for your visitor. You can also let customers control colors to allow them to pick light text on dark background or dark text over a light background. These style changes will help your users make the most of your website, and therefore, they’ll take more time reviewing your information. Just like each of the other styles, you will have to have this specifically created by your developer.
Take your website to a new level and create styles that will show your visitors you want to work with them.
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